Do The Beach Featured in InterFun Magazine
Do The Beach recently received family entertainment industry attention from InterFun, a magazine focused on active play and immersive attractions. The feature included an interview with Do The Beach Chief Operating Officer Mike Whincup about the company’s beach-themed concept, attraction strategy and plans for growth. It also explored how the brand approaches food, staffing and the overall guest experience.
Bringing the Beach Experience Indoors
The idea behind Do The Beach is simple but powerful. Families enjoy going to the beach, but weather and distance can make a beach day difficult. Do The Beach takes elements of that experience and brings them into a climate-controlled indoor entertainment center that can operate throughout the year.
Do The Beach locations use features and attractions inspired by sand, boardwalks, waves, sharks and sandcastles. A large inflatable adventure park serves as the main attraction. Depending on the space, the inflatable area can combine numerous activities, including obstacle courses, air courts, soft play and other active attractions.
Whincup told InterFun: “A day at the beach transcends all ages and gender boundaries, and although a couple of the locations that we’ve launched have been in Florida and coastal areas, the idea is that if you’re in the middle of Idaho or Minnesota, you’ll be able to visit the beach on any day of the year.”
Attractions Designed for the Whole Family
The InterFun feature also highlighted the importance of building an attraction mix that works for different ages. While younger children remain an important audience, Do The Beach designs its attractions to give older siblings and adults opportunities to take part in the experience as well.
Locations can complement the inflatable park with additional attractions such as mini-golf, climbing features and interactive games. Do The Beach focuses on options that fit the theme while adding play capacity or creating additional sources of revenue. The overall goal is to give families more to do without making the visit unnecessarily expensive.
Building a Family Entertainment Business Around Repeat Visits
Whincup also discussed the business side of operating an indoor adventure park. Do The Beach looks for ways to use its facilities throughout the week instead of relying only on busy afternoons and weekends. Toddler sessions, parties, events and other activities help locations reach different audiences during traditionally slower periods.
Food and beverage also play a role. Rather than treating concessions simply as another way to increase each guest’s spending, the company emphasizes reasonable pricing and value. Do The Beach also places a strong focus on training younger employees and preparing them to handle everyday responsibilities and unexpected situations.
Learn More About Do The Beach
Do The Beach is a beach-themed indoor adventure park franchise built around inflatable and interactive attractions for children, families and groups. Franchise owners receive support with areas that include park development, attraction planning, training, operations, technology and marketing. The company’s Franchise in a Box model is designed to give qualified owners a structured way to enter the family entertainment industry while creating a year-round destination for their communities.